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ICJI > Governor's Council on Impaired & Dangerous Driving > Impaired Driving Prevention > Public Information & Education Public Information & Education

Included within this public information and education section of this website are some materials and tools that can be easily downloaded and customized to fit your individual organizations needs. Please review the media materials provided on this page and tailor the appropriate ones for your needs. If your agency or organization has a website, post your materials and/or ones you find within this site.

"Over the Limit, Under Arrest"
National Impaired Driving Media campaign
Print advertising

Cracking Down 
Cuffed & Stuffed

Sober Blue  Checkpoint Truck Blue  Check point motorcycle  Checkpoint Red  Get out of jail truck

Press Releases

Please feel free to tailor the template release to emphasize your agency's enforcement activities. Seat belt enforcement zones, child safety seat clinics, saturation patrols, and other stepped-up enforcement efforts are especially newsworthy. Fax the release to TV, radio, and newspaper outlets on the morning of the day when your activities begin and follow up to see if they need more information. If you are requesting that the media attend a press event or your enforcement zone, be sure you have enough press releases with you at your event to give to the reporters. Following the event, fax or e-mail the release to those reporters you had expected to, but did not, attend the press event.

Provided below are a few templates to use:

Distribute via fax, e-mail, regular mail or personal delivery to local media (television, radio, cable access, newspapers and magazines). Timely distribution will help get your agency more and better media coverage.

Follow-up with your local media by telephone and offer some of these ideas to enhance what you have already distributed.

  • Offer interviews with reporters or editorial boards of newspapers to discuss the campaign and your plans for the Mobilization.
  • Provide daily updates to the media during the enforcement period.
  • Provide local and relevant facts to your specific community.
  • Invite media to the actual sobriety checkpoint or to ride-along during a saturation patrol.
  • Call local radio stations and ask if you can come into the studios to a live or taped interview during morning or evening drive time.

Talking Points / Fact Sheets

The talking points/fact sheets are for anyone in your agency who will be speaking to the media and other audiences. These are the points to make when trying to interest a reporter in your efforts and they are the comments spokespeople can make when conducting an interview. The more closely every law enforcement agency adheres to these talking points, the stronger the overall, statewide message that reaches the public.